Marketing. Automation. Lead Generation

John Annillo

“Hello, My Name Is John.

I Have A Fascination With Simplifying Life/Business. See Below.”

About Me

Here are a few of my core beliefs

Always Automate

In business and in life; you have to be ruthlessly committed to automating. We all know that time is our most sacred asset, yet we still waste it taking double the time to get half the results.

Do Meaningful Work

The average person will spend over 10 years of their life at their job. You do not need to be changing the world or saving lives to do something meaningful. Just do work you enjoy, that brings meaning to your life.

Strive for Freedom

Too many people are stuck in their own self limiting beliefs. We all have the ability to get more of this but just be aware that most people around you will try to take it from you. Working for other people, toxic “friends,” negative acquaintances, or even yourself can be.

Be The Change

It was Ghandi who said, “Be the change you wish to see in the world.” This should push us into taking action within the only thing in the world over which we have any control: ourselves.


Simplicity is the ultimate sophistication
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My Blog

News from my House
  • Legacy

    Every morning I walk to a coffee shop two blocks from my home and pass this building.

    There are very few people who know the importance of it. To most it looks old, boarded up, and makes you think twice about trespassing. So why would passing this building in the morning serve as motivation to me?

    You see, it is at THIS very location that Joe Weider started what would turn into the empire that is Men’s Fitness, Shape Magazine, Muscle and Fitness and Flex Magazine. The man was also responsible for bringing Arnold to the states, manufactured a line of equipment/nutritional supplements, and created the Mr./Ms./Masters Olympia.

    What a legacy he’s left! Looking at this building reminds me that the actions after my morning coffee will determine the type of legacy I leave.

    I’m confident that if Weider didn’t go against the norm, hadn’t surrounded himself with great people, and never took a chance that the fitness industry would be very different. And this abandoned building would be just what it looks like.

    No matter how you look at it, one day your business will be boarded up and the only thing that will be left behind, if your lucky, is your legacy.

    Did your actions in 2013 set you up to leave a legacy or did it set you up to one day have a business that will be boarded up, abandoned, and worst of all forgotten.

    2014 is your year to build a legacy.

  • My Son Is NOT An Honor Roll Student

    When I was growing up my mom used to get called into my school a lot. I cut class, got detention, and would literally do anything BUT pay attention. She never got the praise that her child was doing good and to be completely honest I never even made the honor roll (I actually remember ripping “My son is on the honor roll” bumper stickers off of peoples cars).

    I never did bad, just always “average” in the eyes of formal education. She always got, “your son is very nice, he gets along with everybody, but he’s always day-dreaming.” For some reason algebra never interested me…..shocker right?

    I just never really cared, some might say that I was even a little lost. I got into and went to college because that’s what you’re “supposed to do” after high school. This was just what I needed to help me float through another milestone in life so I could feel like I was doing the right thing.

    I’ve had two major mind shifts so far in life, epiphanies, if you will:

    #1 Average is not Average if you multiply it by 5.

    It was around my second semester of freshman year of college. Still unsure as to what I wanted to do with the “rest of my life,” I decided to double major (neither related to fitness) and took the maximum 18-20 credits/semester with no summer or winter breaks.

    My “extracurricular activities” included:

    Working a minimum of 20 hours a week
    Played Rugby for the school
    Re-founded a fraternity

    Instead of being lost and never committing to something I actually loaded up my plate with a lot of different things and always had to be doing something productive.

    By the time I graduated college I was already halfway through my 10,000 hours in the fitness industry and had a “formal” education in completely separate fields.

    #2 Always Dream.

    The truth is that I am a dreamer. And a harsh reality we’ll all encounter is that the world does not care about us, nor will it slow down so we can catch up. You can plan all you want but when your world gets off track you better be ready to think outside of the box.

    In school:

    If you are in college the BEST thing you can do is to get experience while you’re going through your education. You’re literally spending money on the off-chance that you’ll actually enjoy doing what you’re reading and writing reports about.

    In your career:

    Don’t spend one second working at a job that doesn’t allow you to dream. Whether it’s an overwhelming boss or a job that sucks the creativity right out of you, your ability to dream is what keeps you alive.

  • Live 110% or live full of regret

    While growing up I was in and out of hospitals because of family members always being sick. I didn’t realize at the time but this would become the cause of my future-self having a deep disdain for anything relating to a hospital…..and getting old.

    Obviously the inevitable will happen. We’ll all grow older, lose everyone around us, and start to wonder if we achieved everything we wanted to during our life.

    Over the last couple of years I have learned to flip this ridiculous fear, for a chance to get some insider information. I now look for every opportunity in speaking to an elderly person as a blessing. Most, are willing to share with you, and if you really listen to what they have to say then their hindsight can serve as your foresight.

    My most recent “hindsighter” was a man named Mike, an 85 year old that has cancer.

    I eventually asked him the two questions that I ask most older people.

    1. Do you regret anything that you did?
    2. Do you regret not doing anything?

    Mike mentioned that he wished he would have traveled more and wish he didn’t work so much throughout his life in a job he did not enjoy. He worked so much and always put things off thinking, I’ll get to it another day.” Those days turned into weeks, then months, then years.

    Mike’s answer has been a very common theme throughout my search for the confusing, “meaning of life.”

    One thought is constant: people will never regret all of the things they did but will always regret the things they never did.

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